Video and Audio
The Health Initiative of Americas' media strategy is intended to raise public awareness of im/migrant-population health issues and increase understanding that illness has no borders. The goals of HIA's media campaigns are to promote healthy behavior among migrant/immigrant families, increase awareness and understanding of risk factors affecting health, and to provide families with information on health resources and services available in their communities.
Through the media, HIA also highlights the social, economic, and political contributions of im/migrant workers, with the goal of strengthening the solidarity, pride, and dignity among this population. Broadcast announcements are always delivered in a culturally sensitive and linguistically appropriate manner, and address culturally relevant topics. Through print, radio, and television outlets, health-related messages are targeted to the full range of the Spanish-speaking population.
Binational Health Week
This year, the Ninth BHW will take place October 3-15, 2009 in 40 states in the U.S. and 3 provinces in Canada, with the participation of the consular networks of Mexico, Guatemala, El Salvador, Honduras, Colombia, Ecuador and Peru. Additionally, during BHW five national campaigns will be implemented to promote awareness among the underserved Latino community on H1N1 Influenza, Prevention of Addictions, Nutrition, Prevention of Strokes, and Living Green.
More information about BHW events